Tail or no Tail? Applicability of the Long Tail Theory to the German Online Media Market
نویسندگان
چکیده
منابع مشابه
Long Tail or Steep Tail? A Field Investigation into How Online Popularity Information Affects the Distribution of Customer Choices
The internet has made it easier for customers to find and buy a wide variety of products. This may lead to a “long tail” effect as more customers buy low-volume products. However, the internet has also made it easier for customers to find out which products are most popular. This could lead to a “steep tail” effect as customers flock towards the most popular products. Using data from a field ex...
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ژورنال
عنوان ژورنال: Central European Journal of Communication
سال: 2021
ISSN: 1899-5101
DOI: 10.51480/1899-5101.13.3(27).4